Baddies

THE BRAND & LAUNCH DESK

A signature.
In every detail.

The visual language, the product story and the resources to introduce Baddies. Together, in one place.

01 / A RECOGNIZABLE SIGNATURE

The identity stays yours.

Use the original artwork. The lettering and symbol are drawn assets, with a distinct Baddies signature.

Keep the proportions and original lettering. Use the supplied light variants on light backgrounds. Give the mark room to breathe; keep text and controls outside its silhouette.

Select a color to copy its value. Color supports the label; it never replaces it.

02 / A SHARED VISUAL LANGUAGE

Familiar, wherever you go.

A compact reference for the interface. Rounded surfaces, readable text and clear choices belong to every account.

TYPE & HIERARCHY

Your world.
A little closer.

The interface uses the device’s system sans serif. Strong headlines lead; quieter supporting text explains the next action.

Display
48–64 / tight
Section
28–36 / clear
Body
14–16 / comfortable
Labels
11–12 / concise
A reference scale. Adapt each size to the available width and the content.
ACTIONS & FIELDS

One clear next step.

An example field. Real forms keep visible labels, useful errors and a clear saving state.

✓ SavedPending reviewNeeds attention
These examples demonstrate styles and do not change your account.
CONTENT & ACCESS

Clear before opening.

Public, Member, Inner Circle and Buy once have distinct access labels. Paid content keeps its own price and confirmation.

Public · freeMember + Inner CircleInner Circle onlyBuy once · $12.00 USD

A locked card explains what unlocks it. It keeps private text and media out of the blocked preview.

MOTION & SMALL SCREENS

Room to use it.

Controls stay reachable, dialogs keep their title and close action visible, and tabs scroll within their own row.

  • Visible focus for keyboard navigation.
  • Touch controls with a comfortable target.
  • Reduced motion respects the device setting.
  • Errors preserve the user’s typed work.

Review references: 320, 390, 900 and 1366 px. Check the full task at each relevant size.

03 / THE BRAND IN MOTION

See the experience.

Explore the current campaign films for creators, Music, Crew and Store.

Watch the campaign films ↗

04 / A PERSONAL INTRODUCTION

A different story for each audience.

Three English introductions with their own purpose and route through the demo. Prepared for review before outreach.

The documents describe the demonstrated product. Commercial terms, availability and launch dates are left for the actual operation. No outreach has been sent.

05 / KEEP BUILDING

Ready for the next workspace.

Take the project source, the visual reference and your own demo session. The session transfer includes locally saved activity and media; the project source is a separate delivery.